Whilst following strict BMW and MINI corporate guidelines, I designed a series of five posters for BMW’s internal advertising campaign, promoting best practices in waste management.

Combining beautiful wildlife imagery, promotional images of the new Mini, and bold copylines, I created a series of photo compositions, prepared design proposals, and produced a final presentation for the board of directors.

Due to the success in Oxford, BMW also decided to implement the campaign throughout it’s plant in Munich, Germany.